I went to AIGA to see a conference of Morla Design. It was very nice even if I didn’t understand all but it was after a busy day . I ‘m really happy to be member of this association. It was so mad to see 3 days after on the site a lot of pictures of my friend and me when we were in. Click : http://www.chicago.aiga.org/node/7275
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Success Secrets from Jennifer Morla:
- A good designer is a great listener.
- If you pay attention, the client nearly always gives you the solution.
- Design must surprise and inform.
- Words are as important as images.
- Images can be more powerful than words.
MORLA DESIGN
1008A PENNSYLVANIA AVENUE
SAN FRANCISCO CA 94107
415.577.2023
JENNIFER@MORLADESIGN.COM
Client company: Stanford University
Art director: Jennifer Morla
Designer: Jennifer Morla, Bryan Bindloss
Copywriter: Stanford University
Photographer: Bryan Bindloss
Competition title: Stanford University: Literature Lecture Series
Morla Design was asked to create a poster series for Stanford University’s
Department of Comparative Literature. The challenge involved creating a series
where the first poster introduced the whole lecture series while subsequent
posters allude to future lectures. Poster imagery depicts six stacked books,
with the trimmed signatures facing outward. As each lecture is announced, the
corresponding poster shows the book with the spine facing front which
illustratively depicts not only the content of the lecture, but references the
previous lectures as well.
Client company: Levi Strauss & Co.
Art director: Jennifer Morla
Designer: Jennifer Morla/Angela Williams
Illustrator: Jennifer Morla
Photographer: Jock McDonald
Competition title: Levi’s Posters
Morla Design created a series of portrait posters for Levi’s. This poster
conveys a narrative by a fifteen year old girl as illustrated in Jennifer’s
caligraphy on top of the graphic black and white portrait.
This poster is included in the permanent collection of the San Francisco Museum
of Modern Art.
Client company: Bacchus Press
Art director: Jennifer Morla
Designer: Jennifer Morla, Craig Bailey
Illustrator: Jennifer Morla
Photographer: Kodak
Competition title: The Mexican Museum 20th Anniversary Poster
Morla Design created the Mexican Museum 20th Anniversary Poster to commemorate
the Museum’s collection of Pre-Colombian, Colonial and Contemporary Mexican art.
The benday portrait of Frida Kahlo and the quintessential image of Our Lady of
Guadalupe combined with lotteria imagery, vivid color and 19th century Mexican
wood block type, celebrate the Museum’s anniversary.
This piece is part the permanent collection of the San Francisco Museum of
Modern Art.